Best Web Design Practices in 2018

By | 12 July 2018

Web design has been a prominent way of earning money ever since the internet became available globally. There are many sites which are great examples of web design but likewise, there are the ones which are exactly the opposite. Avoiding critical mistakes when designing a website is crucial. With the following tips, you should be well on your way to creating if not award-winning sites, then those which will definitely attract attention, the good kind.

·        Optimization

Every web site, at least today, must be optimized to load quickly and put as little stress on your bandwidth and device. That being said, the site should be accessible on every device, specifically mobile devices. There are many horrendous sites which you have nightmares about when you have to visit them from a mobile device, oftentimes those being government or education-related sites.

·        Animation

Even though a fast loading site is something the users expect by default, nobody wants to see an ugly, text-based site with visuals from the late 90s. Animating the site’s content, making the visuals and colors engaging, using GIFs to guide the user is almost a necessity. Have in mind that overdoing on the visuals can be just as distracting and unappealing as a site with almost no visuals or animations. Overdoing it can also lead to increased load times, something to be avoided.

·        The Tools of the Trade

A master can make the most even with blunt or damaged tools but if the tools are broken, little can be done to remedy the situation except get new tools. It goes without saying that making a site with just code is a fool’s errand and even using MS Paint to design something would be an improvement.

The software for web design has advanced in the past couple of years with many more programs emerging to combat Adobe’s long-lasting presence in the field. Photoshop has found rivals in Figma, Vectr, Sketch and the very novel InVision Studio. Arming yourself with any of these should give you an edge, at least tools-wise.

·        AI – the Future is Present

AI is no longer something that should be considered a futuristic and mysterious term, when it is already present in our everyday lives, mostly through Google’s assistant or Apple’s Siri. There are many more implementations of limited AI functions on both web sites and in applications, through the use of chat bots. Having your site outfitted with a chat bot or other user-friendly AI functions will enhance the user’s experience and make maintenance tasks that much easier.

·        Content

While this might seem like a self-explanatory and obvious thing to pay attention to, many developers treat marketing and SEO plugins like extras. These additions are no longer additions but a must-have for every up and coming web site.

Additionally, the content should be SEO friendly and well organized, with a sitemap and content management tools. If the site is intended for a client, an easy to use interface with simple ways of adding content is also a must have.

Following these tips, you can avoid some mistakes that web designers still make, even though there are a plethora of tutorials and ways of learning. Be creative, use the right tools and do not forget the basics, having in mind that they do change and evolve as the standards themselves do.